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Inbound Marketing University

Last year Hubspot, an internet marketing firm in Boston, MA, began offering a web-based training program called Inbound Marketing University (IMU).  The program aims to educate people on how to...

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What Google’s Search Algorithm Change Means for SEO

This week Google announced that it was changing its search algorithm to fend off spammy sites from showing up on its SERPs.  These changes were made in response to increasing criticisms of the search...

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9 Things To Stop Doing With Your Online Marketing in 2014

So here’s my thinking. There are going to be hundreds of internet marketing articles published between now and mid February that will promise to provide you with magic bullet for success. Rather than...

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Quick Tip: Harness the Buyer’s Journey for Better Search Marketing

Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This...

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Using Heat Maps For Better Visibility of Your Website Visitors

As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the...

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Optimizing for Google RankBrain: Hype Versus Reality

One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles...

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